PinnedYougal ChettriThe Gorkha DreamSharpen your Khukuri, let the battle cries ring!Dec 7, 2023Dec 7, 2023
Yougal ChettriNavigating perils of Rigidity: Hinduism and Modern LiberalismHumanity has perpetually pursued diverse paths of existence, grounded in philosophies and ideologies that have origins sometimes from…Jul 6Jul 6
Yougal ChettriAd Monetization Metrics for your AppsIn this blog, we dive into the critical world of key metrics — the compass that guides monetization success.Nov 7, 2023Nov 7, 2023
Yougal ChettriDemystifying the Google Ad policy black boxNavigating the Publisher’s PlaygroundJul 19, 2023Jul 19, 2023
Yougal ChettriReal-time bidding and BeyondIt’s 2023, and the ad world is buzzing with trends. AI and machine learning are no longer sci-fi dreams but powerful allies for precise…Jul 17, 2023Jul 17, 2023
Yougal ChettriCustomer Lifecycle Management 101Initial experience with Firebase Cloud Messaging and move to Paid CLM toolMay 19, 2023May 19, 2023
Yougal ChettriAd Monetisation: Design to Live-opsFocus KPIs: Ad Network KPIs: Impressions, ECPM, Fill Rate, SOV, SOI User level KPIs: DAU, ARPDAU, DEU, Usage rate, Impression per UserApr 19, 2023Apr 19, 2023
Yougal ChettriAd OptimizationThe two channels: Live operations and Ad Demand stackDec 13, 2022Dec 13, 2022
