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Yougal ChettriAd Monetization Metrics for your AppsIn this blog, we dive into the critical world of key metrics — the compass that guides monetization success.5 min read·Nov 7, 2023----
Yougal ChettriDemystifying the Google Ad policy black boxNavigating the Publisher’s Playground8 min read·Jul 19, 2023----
Yougal ChettriReal-time bidding and BeyondIt’s 2023, and the ad world is buzzing with trends. AI and machine learning are no longer sci-fi dreams but powerful allies for precise…4 min read·Jul 17, 2023----
Yougal ChettriCustomer Lifecycle Management 101Initial experience with Firebase Cloud Messaging and move to Paid CLM tool11 min read·May 19, 2023----
Yougal ChettriAd Monetisation: Design to Live-opsFocus KPIs: Ad Network KPIs: Impressions, ECPM, Fill Rate, SOV, SOI User level KPIs: DAU, ARPDAU, DEU, Usage rate, Impression per User9 min read·Apr 19, 2023----
Yougal ChettriAd OptimizationThe two channels: Live operations and Ad Demand stack7 min read·Dec 13, 2022----